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LoadingLive seminars feel ‘optional’ until participation marks appear. This study measures the clock-hour burden of GMU live sessions for students in the Americas, EMEA and APAC. A rotating clinic schedule plus same-day recordings reduced the participation gap. A single ‘global 9 a.m. UTC’ slot reproduced colonial time even when the marketing said otherwise. GlobalMind University should publish a timezone fairness note in every module guide. Fairness is a timetable. It is not a world map on a homepage.