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Coventry University (United Kingdom)
Online only
Omnichannel customer analytics, predictive consumer behavior modeling, global brand strategy, and growth marketing with Coventry University.
Study online
Tuition is free. Examinations are free. There is no exam fee. Study from anywhere in the world.
| Code | Course | Credits · hours |
|---|---|---|
| MSC501 | Audience insight and a weak persona Audience insight and a weak persona (MSC501) is a course on MSc Digital Marketing & Consumer Intelligence (Coventry Dual Award). It carries 20 credits and 200 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. The degree is taught fully online across the published world regions.
| 20 · 200 h |
| MSC502 | Brand, offer, and the claim that must not be made Brand, offer, and the claim that must not be made (MSC502) is a course on MSc Digital Marketing & Consumer Intelligence (Coventry Dual Award). It carries 20 credits and 200 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. The degree is taught fully online across the published world regions.
| 20 · 200 h |
| MSC503 | Channel strategy and spend Channel strategy and spend (MSC503) is a course on MSc Digital Marketing & Consumer Intelligence (Coventry Dual Award). It carries 20 credits and 200 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. The degree is taught fully online across the published world regions.
| 20 · 200 h |
| Code | Course | Credits · hours |
|---|---|---|
| MSC504 | Content, proof, and creative judgement Content, proof, and creative judgement (MSC504) is a course on MSc Digital Marketing & Consumer Intelligence (Coventry Dual Award). It carries 20 credits and 200 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. The degree is taught fully online across the published world regions.
| 20 · 200 h |
| MSC505 | Measurement, attribution, and a flattering metric Measurement, attribution, and a flattering metric (MSC505) is a course on MSc Digital Marketing & Consumer Intelligence (Coventry Dual Award). It carries 20 credits and 200 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. The degree is taught fully online across the published world regions.
| 20 · 200 h |
| MSC506 | Ethics, regulation, and reputation Ethics, regulation, and reputation (MSC506) is a course on MSc Digital Marketing & Consumer Intelligence (Coventry Dual Award). It carries 20 credits and 200 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. The degree is taught fully online across the published world regions.
| 20 · 200 h |
| Code | Course | Credits · hours |
|---|---|---|
| MSC507 | Organisational adoption of a communications plan Organisational adoption of a communications plan (MSC507) is a course on MSc Digital Marketing & Consumer Intelligence (Coventry Dual Award). It carries 20 credits and 200 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. The degree is taught fully online across the published world regions.
| 20 · 200 h |
| MSC508 | Capstone campaign or content recommendation Capstone campaign or content recommendation (MSC508) is a course on MSc Digital Marketing & Consumer Intelligence (Coventry Dual Award). It carries 40 credits and 400 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. The degree is taught fully online across the published world regions.
| 40 · 400 h |
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 18 months. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.
This is a fully online award. You study from your country. No student visa and no campus relocation are required.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. All online degree examinations and certificates are 100% free and sponsored — the only cost for online study is the application fee. Campus tuition and campus examinations are charged separately. Check the Fees page for details.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. GlobalMind University publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@gmuniv.com.
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