LoadingLoadingLoadingLoadingMA Digital Content & Media Strategy — an accredited Master's for people doing this work, not just reading about it.
Online only
Editorial strategy, audience development, monetisation and the operations of content teams across platforms and regions. GlobalMind University delivers this award fully online across six world regions. There is no campus gate. Assessment is identity-checked and one academic standard applies to every student, in every time zone. This is an academic Master's award; where a field has a licensing or registration route, that remains a matter for your professional body or regulator. You will work through the material as a practitioner-researcher: applied methods, real or anonymised cases, and a supervised capstone or dissertation as the final component. Faculty mark whether you noticed the constraints a slide deck usually hides.
The programme carries 36 credits across four assessed modules. Delivery is tuition-free aside from the examination fee. Transcripts use letter grades and a GPA scale consistent with GlobalMind University awards. No professional-body logo is used in marketing to imply endorsement.
Study online
Every programme can be completed fully online with zero tuition fees — study from anywhere in the world.
| Code | Course | Credits |
|---|---|---|
| GX71901 | Marketing Strategy & Value Creation Marketing Strategy & Value Creation — assessed module on the MA Digital Content & Media Strategy pathway.
| 3 |
| GX71902 | Consumer Behaviour & Decision Psychology Consumer Behaviour & Decision Psychology — assessed module on the MA Digital Content & Media Strategy pathway.
| 3 |
| GX71903 | Brand Equity, Architecture & Positioning Brand Equity, Architecture & Positioning — assessed module on the MA Digital Content & Media Strategy pathway.
| 3 |
| GX71904 | Marketing Research & Insight Methods Marketing Research & Insight Methods — assessed module on the MA Digital Content & Media Strategy pathway.
| 3 |
| Code | Course | Credits |
|---|---|---|
| GX71905 | Digital Marketing, Content & Platform Growth Digital Marketing, Content & Platform Growth — assessed module on the MA Digital Content & Media Strategy pathway.
| 3 |
| GX71906 | Integrated Marketing Communications & Media Integrated Marketing Communications & Media — assessed module on the MA Digital Content & Media Strategy pathway.
| 3 |
| GX71907 | Pricing, Revenue & Product Marketing Pricing, Revenue & Product Marketing — assessed module on the MA Digital Content & Media Strategy pathway.
| 3 |
| GX71908 | Marketing Analytics, Attribution & Experimentation Marketing Analytics, Attribution & Experimentation — assessed module on the MA Digital Content & Media Strategy pathway.
| 3 |
| Code | Course | Credits |
|---|---|---|
| GX71909 | Brand Leadership, Reputation & Crisis Brand Leadership, Reputation & Crisis — assessed module on the MA Digital Content & Media Strategy pathway.
| 3 |
| GX71910 | Customer & Digital Transformation Customer & Digital Transformation — assessed module on the MA Digital Content & Media Strategy pathway.
| 3 |
| GX71911 | Sustainable & Inclusive Marketing Sustainable & Inclusive Marketing — assessed module on the MA Digital Content & Media Strategy pathway.
| 3 |
| GX71912 | Marketing Technology & Automation Marketing Technology & Automation — assessed module on the MA Digital Content & Media Strategy pathway.
| 3 |
| Code | Course | Credits |
|---|---|---|
| GX71913 | Research Design for Marketing Research Design for Marketing — assessed module on the MA Digital Content & Media Strategy pathway.
| 3 |
| GX71914 | Writing for the C-Suite Writing for the C-Suite — assessed module on the MA Digital Content & Media Strategy pathway.
| 3 |
| GX71915 | Marketing Capstone Project Marketing Capstone Project — assessed module on the MA Digital Content & Media Strategy pathway.
| 3 |
| GX71916 | Capstone Defence Capstone Defence — assessed module on the MA Digital Content & Media Strategy pathway.
| 3 |
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 18 months. Teaching language: English (ES/PT/HI support hubs do not change the language of assessment unless a bilingual pathway is stated). Actual time-to-complete depends on mode and any recognised prior learning.
This is a fully online award. You study from your country. No student visa and no campus relocation are required.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. GlobalMind University publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@gmuniv.com.
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